“Converse has always had a special relationship with Back To The City, as the ethos of both brands are about the culture that has shaped hip hop lovers' taste through music, fashion and sport through basketball. These partnerships are important as they present a platform for like-minded people to engage in a space that allows them to be themselves and collectively enjoy the space. Converse is thrilled to have been part of such a monumental moment in celebrating 50 years of hip hop.” said Converse SA Marketing Manager, Tebogo Motlhamme.
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